Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine results page. Generally, the higher, and more frequently a site appears in the search results, the more visitors and potential customers it will receive (traffic).
No, but you will get more visitors to your site (traffic) if you do. It is highly recommended that you do some SEO to make the most from your web presence; after all there is no point having a great site with beautiful photos if no one ever sees them - right? What you do on your web site is only a part of the job. There is also off-site SEO (Blog post: Guide to off-site SEO) which is rapidly becoming more important than on-site SEO.
Not at all. You should set aside a few hours to get things initially set up. After that it is a case of updating when you get a few moments you can dedicate to it. Get started with the few easy steps shown below. This is in no way a definitive guide of everything you need to do to maximise on your search engine optimisation but it will be a great start to getting your site indexed properly by search engines and being shown in search result pages.
Follow these simple steps to get started:
To take your search engine optimisation to the next level refer to META tags and Search Engine Optimisation (SEO)